Burton’s favourite community radio station.
Privacy Policy
Effective Date: 13th June 2025
At Burton Radio & Echo, your privacy matters. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our website, sign up for updates, submit forms, or engage with our content online.
1. Who We Are
Burton Radio & Echo is a local media platform based in Burton upon Trent, UK, dedicated to broadcasting community news, interviews, events, and sponsor-supported radio content. Our website is hosted on Squarespace and our digital tools include Klaviyo, Jotform, and various social media platforms.
2. What Information We Collect
We may collect the following types of personal and technical information:
Contact information (e.g., name, email address) via newsletter signups (powered by Klaviyo) or contact forms (via Jotform).
Form responses, including optional details you submit in surveys, competition entries, or event registrations.
Website activity (e.g., page views, time on site, device type) via cookies, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, and Google Analytics.
3. How We Use Your Information
We use your data to:
Send newsletters, event updates, and relevant sponsor information through Klaviyo.
Respond to your enquiries and submissions through Jotform.
Improve our website experience via Squarespace analytics and tracking tools.
Serve relevant ads and measure performance on platforms such as Facebook/Instagram (Meta), TikTok, and LinkedIn.
Manage competition entries, shout-out requests, and listener submissions.
4. Cookies and Tracking
Our site uses cookies to enhance your experience, track analytics, and tailor content. This includes third-party cookies from:
Google Analytics (site performance)
Meta Pixel (Facebook/Instagram ad tracking)
TikTok Pixel (ad measurement and optimisation)
LinkedIn Insight Tag (visitor analytics and ad conversion tracking)
You can manage cookie preferences through your browser settings.
5. Data Sharing and Third Parties
We never sell your personal data. We may share it only with trusted service providers strictly for business operations:
Squarespace (website hosting)
Klaviyo (email delivery)
Jotform (form processing)
Social platforms for analytics and advertising (Meta, TikTok, LinkedIn)
These third parties are bound by data protection agreements and only use your data as instructed by us.
6. Data Storage and Security
All personal data is stored securely using industry-standard measures. Access is limited to authorised personnel only. Squarespace and other providers we use comply with GDPR and other relevant privacy laws.
7. Your Rights
You have the right to:
Access or request a copy of your personal data
Correct, update, or delete your information
Unsubscribe from our communications at any time
Object to processing of your data for marketing
To exercise these rights, email us at teamburtonradio@gmail.com
8. Children’s Privacy
Our content and services are not targeted toward children under 13, and we do not knowingly collect personal information from minors.
9. Updates to This Policy
We may occasionally revise this Privacy Policy. Any updates will be posted here with a new effective date.
10. Contact Us
If you have questions about this policy or how your data is used, contact:
